- Free live masterclass for clinicians, psychiatric ARNPs, PAs, and transformational practitioners. June 24, 2026 at 12:00 PM ET.
- Reserve your seat →
A free live masterclass for clinicians, psychiatric ARNPs, PAs, and transformational practitioners
Help More People.
Work Fewer Hours.
Earn What Your Expertise Is Actually Worth.
Opt-in form here
A free live masterclass for clinicians, psychiatric ARNPs, PAs, and transformational practitioners
Help More People.
Work Fewer Hours.
Earn What Your Expertise Is Actually Worth.
Learn how to ethically weave coaching into your practice, lift the income ceiling that insurance has set on your work, and create exponential change in your clients' lives, taught by a licensed psychotherapist with more than thirty years in the field.
THE CHALLENGE CLINICIANS FACE
If you have ever felt boxed in by fifty-minute sessions, reimbursements that do not reflect your training, and rules that limit how much you are actually allowed to help, you are not alone.
There is a way forward that honors your license, your ethics, and your calling. This masterclass will show you the first steps.
IF YOU HAVE FELT TRAPPED, You Are Not Imagining It.
There is a quiet frustration most clinicians carry, even the ones at the top of their practice. It usually sounds something like this.
- The insurance system pays a fraction of what your training is worth.
- The rules, well-meaning as they are, dictate how much you are “allowed” to help.
- Other clients walk into your office feeling stuck, unfulfilled, or lost, but do not meet criteria for a diagnosis, and therefore are left without a clear path forward.
- The clock runs every fifty minutes whether your client is ready to wrap up or not.
- Clients begin to do better, and just as they gain momentum, insurance stops covering care, even though they still need support.
- Your income has a ceiling. Your reach has a ceiling.
And the field’s default answer for emotional and mental wellness still leans on medication first, transformation second.
You chose this work because you believe people are greater than their circumstances. But the system you were trained within doesn't always reflect that belief.
So you carry that tension quietly. You hold space for your clients beautifully. And you wonder if there is a more impactful way to do the work you were built for.
There is. And the principles of transformational coaching, applied with clinical rigor, are how a growing number of clinicians are stepping into it.
A word from Beatriz
Eighty seconds on
What Most Therapists Are Quietly Carrying
Eighty seconds with Beatriz on what most therapists are quietly carrying.
Beatriz Martínez-Peñalver, LMHC · Founder, Triumph Steps®
The Numbers No One in This Field
Wants to Say Out Loud.
If “survival, not service” rings true for you, here is the part of the conversation no one in this field wants to say out loud.
It is not unusual for transformational coaches to charge $500 or more per hour for the kind of guidance you've been quietly offering for years. Meanwhile, many of the clinicians doing the deepest, most accountable work in our field are reimbursed $80 to $100 per session by insurance, and often have to fight for every penny of it.
That is not a comment on the value of therapy. Therapy is sacred work. It is a comment on a system that has quietly placed a ceiling on the people most equipped to lead the next wave of human transformation.
$500+/hr
What transformational coaches charge
$80–100
What insurance reimburses per session
- Transformational coaches: routinely $500+ per hour, often packaged into multi-session programs
- Licensed clinicians on insurance panels: $80 to $100 per session, with reimbursement battles attached
- The work you bring to the room: arguably more rigorous than either
There is nothing unethical about being well compensated for the transformation you help create.
In our time together
What You Will
Walk Away With
- The ethical line between therapy and coaching, and how to honor both modalities with full integrity.
- Specific ways to leverage your time so you can help more people in fewer hours, without diluting the quality of your care.
- The mindset shifts that separate clinicians who dabble in coaching from those who build thriving, soul-aligned coaching practices.
-
How to create the kind of exponential, lasting change in your clients’ lives that goes far beyond symptom management.
- A practical framework for integrating coaching into your clinical work, responsibly and confidently.
- Income models that are no longer capped by insurance reimbursement.
- The essential distinctions between therapy and coaching—and how to ethically expand your impact beyond symptom management.
-
A simple, ethical pathway to begin attracting coaching clients who are already looking for this kind of support.
Your first real look at the Triumph Steps® Framework — a proprietary, eight-step method built from more than thirty years of psychotherapy practice. Shared live, in full, in this session.
Three windows of opportunity
The Missing Clients
You Are Already Meant to Serve
The clients who walk in but do not qualify
They are stuck. They are unfulfilled. They feel something is off in their life, their work, or their relationships. But they do not meet criteria for a diagnosable condition, so insurance will not cover their care. Most clinicians, with the best of intentions, gently turn them away. These are some of the most ideal coaching clients in the world. They are already at your door.
The clients who improve out of coverage
Their symptoms ease. They are doing better. And just as they hit the most fertile ground for transformation, the season where vision, growth, and what's-next become possible, the system discharges them. The work has barely begun, and they are sent home.
THE CLIENTS WHO WANT HELP BUT FEAR THE STIGMA
They are struggling. They are searching. They want guidance, accountability, confidence, purpose, or a better life. But they hesitate to seek therapy because of stigma, fear of a diagnosis, or concerns about what others might think. Many of these individuals are completely open to working with a coach. They are already looking for help. The question is: Who do you want helping them? A coach with three or six months of training? Or a clinician with years of education and experience understanding human behavior, emotional patterns, resilience, and transformation?
All three of these client types are falling through the cracks of the current system. And all of them are exactly who transformational coaching, delivered by a clinician, was designed to serve.
When you can offer a structured, reliable, repeatable coaching model alongside your clinical practice. You stop having to choose between ethics and outcomes. You stop leaving real change, and real revenue, on the table.
There Is Another Way, and
You Are Built for It
Imagine a practice where you work with clients on vision, not only symptoms. Where your impact is not capped by what insurance will pay or how many hours you can physically be in a room. Where you reach the people who would never walk into a therapy office, yet desperately need what you carry.
Time
Group programs and one-to-many formats expand what one therapy hour ever could.
Income
Your offers are no longer tethered to insurance codes and reimbursement schedules.
Reach
The people who need you most are often the ones who would never call themselves “patients”
Joy
Doing your best work without the system fighting you tends to feel a lot like coming home.
“Your work is bigger than the room it has been allowed to fit into.
Coaching, done well, gives it room to breathe.”
The Framework
Introducing the
Triumph Steps® Framework
The Triumph Steps® Framework is a structured, ethically grounded coaching model developed specifically for clinicians, including psychotherapists, social workers, psychiatrists, psychiatric ARNPs, and PAs, who want to expand their impact through transformational coaching. In Beatriz's words, it is a framework designed to facilitate transformation while remaining clearly distinct from therapy. It is grounded in cognitive behavioral approaches, positive psychology, and mindfulness, and it was built inside a thirty-plus year psychotherapy practice, refined with hundreds of clients, and refined through the real-world ethical challenges licensed professionals face every day."
What sets it apart is the foundation behind it. Most coaching certifications today are designed by people who have never sat in the room with a clinical client. The Triumph Steps® Framework was built by a psychotherapist who has, for thirty years, and continuously refined through the experience and feedback of the clinicians she has trained.
1
2
3
4
5
6
7
8
In this masterclass, Beatriz walks you through the basics of the Triumph Steps® Framework, including the distinctions and structure that make it different.
In our time together
Beatriz Martínez-Peñalver,
LMHC-QS
Licensed Psychotherapist · Founder, Triumph Steps®
For more than three decades, Beatriz has walked alongside individuals and families through the hardest seasons of their lives.
Twenty years into that work, something inside her grew unsettled. During a meditation, she experienced a profound realization: there was a deeper way to serve. The Triumph Steps® Framework is what came from that moment, and from the decade of clinical refinement that followed.
Today, she also mentors fellow clinicians who sense there is more waiting for them beyond the therapy room. Through the Triumph Steps® Certification, she equips clinicians and practitioners to lead in a profession that urgently needs their wisdom.
Her work has reached:
- Psychotherapy clients across multiple decades of practice
- Schools and educational communities through Triumph Steps® for Schools, recognized by the Miami-Dade County Public Schools Board
- Attorneys navigating high-pressure cases through Triumph Steps® for Lawyers
- Clinicians and practitioners worldwide who are expanding their work through coaching
AS SEEN ON
Honesty up front
Who This Masterclass
Is For
This is for you if…
- Clinicians, including psychotherapists, counselors, clinical social workers, and psychologists, whether already licensed or completing licensure hours
- Psychiatric ARNPs and PAs working in mental health
- Psychiatrists who focus on medication management and want to add talk-centered coaching skills to their work
- Mental health practitioners who want to integrate coaching with clinical depth
- Transformational coaches who want rigorous, ethically grounded structure
- Clinicians who feel capped by insurance reimbursements, session limits, and rules of practice
- Therapists who quietly know they were built for more than the fifty-minute hour allows
- Practitioners already coaching informally who want a repeatable, reliable structured framework
This is probably not for you if…
- You are looking for a quick certification with no real substance
- You are unwilling to honor the ethical distinctions between therapy and coaching
- You believe traditional treatment is the only path to mental and emotional wellness
Bonuses
Show Up Live
Receive These Gifts
Bonus #1 · Ebook
More Than
a Therapist
A guide designed to help you understand the gaps in the current system and how coaching allows you to fill them ethically.
Bonus #2 · Replay
Full Masterclass
Replay
Full access to the masterclass replay, allowing you to return to the concepts, deepen your understanding, and absorb the material on your own time.
Come ready to be present. Set the notebook aside if you’d like. The replay is yours to revisit, and the eight-step framework will be waiting there for you to study at your own pace.
From clinicians who have walked this
Testimonials
“Beatriz, thank you so much for your time, your energy, and your wisdom throughout the Triumph Steps® Coaching Certification. It has been amazing. I was able to follow your exact steps and secure two paying clients before even completing the 12-week course. And while taking the course, I’ve truly changed, not just professionally, but personally as well.”
Nefretiri McGriff
LMHC · Triumph Steps® Certified
“Just as I completed the certification, I gained my first paying client. This certification gave me clarity, structure, and a clear path forward, making the process feel doable instead of overwhelming. More importantly, Beatriz helped me turn on the switch to truly believe that I could do this. This program was the boost I needed.”
Catalina Angulo
MS · Triumph Steps® Certified
“As a Harvard graduate with a background in business and as a mental health master's-level professional, I am very selective about the programs I invest in. Beatriz has taken complex psychological concepts and transformed them into a clear, actionable, turn-key program that any coach can confidently use. ”
Natalie Moore
Mental Health Professional · Harvard Graduate
Honest answers
Frequently Asked
Questions
Is this a replacement for therapy training?
No. Coaching and therapy are distinct modalities. The Triumph Steps® Framework is built specifically to honor that distinction and keep each modality in its proper lane. In the masterclass, we walk through where the line is, and how to honor it without compromising the license you've worked so hard to earn.
I have been a therapist for decades. Will this be too basic for me?
This masterclass is designed for seasoned clinicians. You already know how to listen, assess, and hold space. We are showing you how to translate that wisdom into a different, ethical modality with its own structure and rhythm, and how to build a practice around it that is no longer capped by the constraints of traditional clinical work.
I am not yet licensed, but I have completed my master's and clinical hours. Can I attend?
Yes. This masterclass is designed for clinicians at multiple stages, including those still completing licensure. The framework will give you a clear, ethical structure to build on as your career grows.
I'm a psychiatric ARNP, PA, or psychiatrist focused on medication management. Is this for me?
Absolutely. The masterclass is built for the full range of clinicians, including psychiatric ARNPs, PAs, and psychiatrists who want to bring talk-centered coaching skills into the way they support their patients. Your medical training is an asset here, not a barrier.
When do I receive the ebook and the replay?
The ebook and full replay access are sent to attendees who complete the live masterclass or watch the full replay within the access window. We hold them for those who invest the time, because they are designed to extend and reinforce what is taught live.
Will the session be recorded?
Yes. Registered attendees will receive access to a replay for a limited window. We still encourage you to attend live so you can take part in the Q&A, and so the eight-step framework lands while it is being shared in full.
I am not a licensed clinician. Can I still attend?
Absolutely, especially if you are a transformational practitioner or coach who wants the kind of clinical rigor and ethical structure most coaching trainings do not provide. The masterclass leads from a clinician's lens, and there is a great deal here for any practitioner who is serious about doing this work well.
What happens after the masterclass?
You will have the opportunity to explore the Triumph Steps® Certification, our signature training for clinicians and practitioners who are ready to formalize their coaching practice.
Your invitation
Your Clients Are Ready For More
Join Beatriz Martínez-Peñalver, LMHC, live for a free masterclass designed for clinicians and practitioners who sense they are being invited into a bigger conversation with their work.
Show up live, or watch the full replay, and Beatriz will personally send you More Than a Therapist, plus full access to the masterclass replay so you can return to it whenever you need it.
June 24, 2026 · 12:00 PM ET · Free to attend
Replay available for a limited time · Bonus materials delivered after attendance
“What we focus on the longest, grows the strongest.”
— Beatriz Martínez-Peñalver, LMHC
- beatriz@triumphsteps.com
- 305-306-2779
- Miami, Florida
Navigate
- Top
- triumphsteps.com
- beatrizmartinez.org
Legal
- Privacy Policy
- Terms
- Contact